One of the things we wanted to do was to bring key elements of pathology into the design. Microscopes and slides are foundational to their work and we felt it was important to the brand. We found ways to incorporate both the visual aspect of a microscope into the logo and the use of transparent business cards to mimic the slides used everyday. The slides are how they identify a specimen and we felt it was a great way to identify the Physicians and the staff.
Business Name Change, Brand Development, Website, Printed & Digital Collateral, Online Presence, Reputation Management.